BrandProject

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About BrandProject

Investor type

Incubator & Accelerator

First check

$500k to $5M

Applications

All year round

Deal type

Custom deal

Program fees

N/A

Typical terms

We typically invest $500K–$5M in pre-seed, seed, and Series A startups, with equity negotiated on a case-by-case basis based on company stage and the level of operational support provided, while traditional venture investments typically target approximately 10%–25% ownership.

Themes

payment

consumer

lending

bank

regtech

finance

financial services

+10

See all

Funding Stages

2. Prototype 3. Early Revenue 4. Scaling

Countries of investment

Canada

USA

Who we are

BrandProject is a team of experienced investors and operators who partner with founders to accelerate, incubate, and scale brands. We are an early stage venture capital fund that invests in consumer product, service, and technology companies. Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round. BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly, Chefs Plate, PORTA, Peachy, Our Place, Gainful, Acid League, Iris&Romeo, Ritual, Coveteur, CLUTCH, Awake Chocolate, HELLO toothpaste, and Persona Nutrition. Find out more at [www.brandproject.comBrandProject](http://www.brandproject.comBrandProject) rapidly scales early-stage consumer businesses with Founders. BrandProject is actively looking to back passionate Founders who are creating differentiated products for large markets. Entrepreneurs can get in touch at [email protected]. Interested in investing in BrandProject or one of our portfolio companies? Get in touch at [email protected].

Funding Requirements

We invest in consumer, technology, and finance.

Value add

We partner with consumer-focused founders by embedding branding, product, marketing, recruiting, and corporate development expertise, while providing executive mentorship, investor access, and strategic connections to help build, scale, and fund high-growth companies.