Yonder

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60%

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2 days

About Yonder

Investor type

VC firm

First check

$50k to $100k

Lead

Sometimes

Themes

b-to-b

public policy

software

anti-thematic

no sector

small and medium business

subscription

+64

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Funding Stages

1. Idea or Patent 2. Prototype 3. Early Revenue

Countries of investment

USA

Who we are

We are Yonder, Colin Gardiner’s Austin-based, operator-led venture firm for first-check marketplaces and network-effect businesses. Colin brings 16+ years building and advising 100+ marketplaces, including as Outdoorsy’s CPO/CRO. Fund I closed at $4.64M with 91 LPs; Fund II targets up to $20M. LP overview: https://yonder.vc/lps/

Funding Requirements

We invest in marketplace and network-effect companies at first check and pre-seed, currently writing $50K–$100K checks. We are sector agnostic across B2B, B2C, P2P, B2B2C and B2G. We look for a real transaction in a large fragmented market, differentiated supply, a better buyer-seller workflow, and the potential for liquidity, trust and transaction data to compound. Marketplace+ combines a transaction network with software, AI, payments, financing, logistics, compliance or services; the marketplace must be central. Evidence can include transactions, revenue, GMV, signed supply, pilots or repeat use. We typically invest around $10M post-money or below, generally in Delaware C corporations; founders can be based anywhere.

Value add

We help founders build marketplace liquidity: sequencing supply and demand, trust, pricing, take rate and unit economics. Colin works directly on go-to-market and financing plans, then makes relevant introductions to operators, customers, talent and follow-on investors. Take Rate reaches 5,000+ marketplace readers.

Frequently Asked Questions

What is your typical due diligence process?

We start with a direct conversation about the market, team, and round. We examine who buys, who supplies, why they transact, and what makes the transaction meaningfully better. Early evidence can include pilots, signed supply, transactions, repeat use, revenue, or GMV. We focus diligence on liquidity, trust, pricing, take rate, and unit economics.

What does success look like for you in an investment?

Success is a venture-scale marketplace with repeat transactions, improving liquidity and unit economics, and a network that grows more useful as supply, demand, trust, and transaction data accumulate.

Locations

Austin, TX HQ

Reply Rate

60%

Responds in

2 days

Yonder Team

Colin Gardiner

GP/MD

"I founded Yonder after 16+ years building and advising 100+ marketplaces, including as Outdoorsy’s CPO/CRO. I back first-check marketplace founders and work directly on supply, demand, liquidity, trust, pricing and take rate."