Blog > Building your startup


How to build a standout brand for your startup

How to build a standout brand for your startup

A strong brand silently attracts leads and builds trust, acting as your silent salesperson. It's your best asset as an early-stage startup. here's how you can build a standout brand from scratch.

Posted by Max Fleitmann | March 18, 2024
3 steps to survive a VC funding downturn

3 steps to survive a VC funding downturn

When VC funding is drying up, tech founders should take 3 key steps to adapt and survive. First, assess your product against market changes. Second, review and optimize your capital expenditures. Third, explore alternative funding streams.

Posted by Zain Jaffer | January 14, 2024
Why Founder-Led Sales is so powerful for startups

Why Founder-Led Sales is so powerful for startups

Founder-led companies outperform the rest. From Dropbox to Slack and Tesla, here's how founder-led sales give innovative companies a competitive edge.

Posted by Daniel Trujillo | December 12, 2023
Managing to margin – what startups can learn from TransDigm

Managing to margin – what startups can learn from TransDigm

“Managing to margin” - the margin must be protected at all costs. Flex all other levers to defend the margin. This principle is as applicable to your business as it has been to Transdigm and their wild success.

Posted by Mohit Agarwal | October 16, 2023
The perfect recipe for pricing your SaaS offering

The perfect recipe for pricing your SaaS offering

Pricing is your most powerful leverage in SaaS. Here's the perfect recipe for pricing your SaaS offering step by step - and the major mistakes your should avoid.

Posted by Michael Mills | September 27, 2023
AI and Copyright: Learnings from the US Senate Committee

AI and Copyright: Learnings from the US Senate Committee

Whether you’re integrating AI into your product or investing in promising AI companies, here's a primer on the copyright implications of AI in the US.

Posted by Nitesh Mistry | September 19, 2023
How Quantum Computing Threatens SaaS

How Quantum Computing Threatens SaaS

This in-depth paper explores the serious consequences for SaaS apps that the advent of quantum computing will trigger in the next few years.

Posted by Jeff Phillips | September 12, 2023
11 Measures to Create Optimal Board Dynamics

11 Measures to Create Optimal Board Dynamics

A functional board may not lead to a successful outcome but a dysfunctional one will likely lead to a company’s downfall. Here are 11 measures to create optimal board dynamics for your startup.

Posted by Netalie Nadivi | August 28, 2023
Tips for Traction, Even If You’re Pre-Product

Tips for Traction, Even If You’re Pre-Product

Here’s 7 tips on how to grow your startup on zero dollar and get enough growth to raise funds. You’ll return to pitching with traction to spare, even on a tight budget.

Posted by Joanna Shu | August 9, 2023