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How to build a standout brand for your startup
How to build a standout brand for your startup

A strong brand silently attracts leads and builds trust, acting as your silent salesperson. It's your best asset as an early-stage startup. here's how you can build a standout brand from scratch.

By Max Fleitmann| January 21, 2025
How to create a start-up community in your city?
How to create a start-up community in your city?

Creating a community is one of the most rewarding experiences for founders. This post is a starting guide for anyone who wants to start a community locally. If you like gathering a group of people with shared interests, hosting events, and interacting with people from diverse backgrounds, this post is for you.

By Vandit Jain| December 10, 2024
Sweat equity for beginners
Sweat equity for beginners

"Sweat equity" designates a stake in a company acquired by an employee, a contractor, or an advisor in lieu of cash. So when you hear about "ESOP" or "advisory shares", they are all a type of sweat equity.

By Shaun Gold| November 7, 2024
Why Founder-Led Sales is so powerful for startups
Why Founder-Led Sales is so powerful for startups

Founder-led companies outperform the rest. From Dropbox to Slack and Tesla, here's how founder-led sales give innovative companies a competitive edge.

By Daniel Trujillo| November 1, 2024
Advisory Shares: A Guide for Startup Founders
Advisory Shares: A Guide for Startup Founders

In the tech startup sphere, advisory shares are a double-edged sword. Let's venture into the realm of startup advisory shares, addressing the whys, whos, and how muchs.

By Shaun Gold| October 27, 2024
The Startup Lifecycle Stages: From Garage to Unicorn
The Startup Lifecycle Stages: From Garage to Unicorn

A typical tech startup lifecycle consists of 3 major stages: Garage, Growth Machine, and Unicorn. Framework based on Steve Blank, Reid Hofman, Brian Balfour, Morgan Brown.

By Stéphane Nasser| October 1, 2024
The Definitive Startup Glossary: 210 Words Every Founder Should Know
The Definitive Startup Glossary: 210 Words Every Founder Should Know

If you want to be a successful founder, you should understand how everyone in the startup ecosystem talks. This is precisely why we created the most comprehensive startup glossary for founders available anywhere.

By Shaun Gold| September 27, 2024
Accounting 101 for Founders:  the OPERATOR model
Accounting 101 for Founders: the OPERATOR model

Accounting isn't the funniest part of entrepreneurship. So let us walk you through the OPERATOR framework, and finally learn everything you need to know, from Taxes and Payroll to Equity and Records.

By Kasia Rzepnikowska Barbara Hansson Angel Zhao| September 16, 2024
3 steps to survive a VC funding downturn
3 steps to survive a VC funding downturn

When VC funding is drying up, tech founders should take 3 key steps to adapt and survive. First, assess your product against market changes. Second, review and optimize your capital expenditures. Third, explore alternative funding streams.

By Zain Jaffer| January 14, 2024