Blog > Building your startup


The Rising Unaffordability of Stock Options
The Rising Unaffordability of Stock Options

In 2020, $4.9 billion of pre-IPO employee stock options went unexercised. This was largely due to the high costs associated with exercising options. Let's look at the causes and solutions of this growing issue.

By Luke Versweyveld| November 7, 2022
Founders, for the love of God, don’t do this
Founders, for the love of God, don’t do this

This article breaks down the mistakes founders make when reaching out to people they need. It is based on my personal experiences from my years working in every non-technical role in a variety of startups and a fund or two.

By Shaun Gold| September 5, 2022
Marketing 101 for Early-Stage Founders
Marketing 101 for Early-Stage Founders

This point covers key marketing points that any tech founder should be aware of: value proposition, SEO, ads, CRM, and more.

By Lee Webster| August 1, 2022
3 Steps to Finding the Epic Name Your Startup Deserves
3 Steps to Finding the Epic Name Your Startup Deserves

Your startup name is the first and most important fragment of that identity. Here are he 3 major steps to finding the epic name your startup deserves.

By Grant Polachek| July 25, 2022
Should your startup be in stealth mode?
Should your startup be in stealth mode?

A stealth startup is a company that operates in "stealth mode" i.e actively hiding its activities. Coda, Instabase, Clinkle, Theranos were all stealth once - with various degrees of success. Is stealth a smart move or a smokescreen? In this article, we break down the pros and cons of stealth mode for tech founders.

By Shaun Gold| May 30, 2022
How to be #1 on ProductHunt
How to be #1 on ProductHunt

This is the playbook we used to launch OpenVC and become #1 Product of the Month on ProductHunt.

By Stéphane Nasser| April 4, 2022
Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue
Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue

Uncover 7 golden metrics leading to a SaaS IPO - timeframe, growth rate, EBITDA, funding, exit milestones, sales, and headcount.

By Stéphane Nasser| February 28, 2022
How to  interview users and unlock product-market fit
How to interview users and unlock product-market fit

This guide will take you through speaking to users, from preparing for these conversations to transforming insights into action. We’ll explore the best practices for asking the right questions, avoiding common pitfalls, and using user insights to drive product decisions that fuel growth.

By Călin Balea| January 1, 2020